Showing posts with label Starbucks. Show all posts
Showing posts with label Starbucks. Show all posts

Friday, August 1, 2014

Measuring Success/No Kindle Required/Links by BJ Neblett

Measuring Success/No Kindle Required/Links
BJ Neblett
© 2014

            Success: the elusive, amorphous commodity that has just as many definitions and explanations as individuals in pursuit. Exactly how do we measure success? More to the point, how do I measure my success?
            I call myself a writer, and rightfully so, since I write. I have two traditionally published books; numerous short stories appearing in on line as well as print magazines; poetry featured in a national anthology and well respected sites as the Dr. Martin Luther King Jr. Memorial Blog Site; plus two extremely popular blogs. My writing has inspired and captioned some breathtaking photography, as well as being used as standalone inspirational quotes worldwide.
            Does this make me a success? With the exception of my local Starbucks and book seller, I am not someone you’d immediately recognize on the street.
            Writers do what comes naturally to them: they write. The reasons can be as varied and numerous as the number of writers you ask. But they all have one thing in common: they write because they have to write. To not write is not an option. I tell my students to be a writer one needs to do one thing: write. Being read does not a writer make. However, being read can possibly measure the success of a writer… or can it?
            In the past two months I have had: three short stories, several articles and some poetry published. Several of these were at the request of others to contribute something because they enjoy and admire my writing. My blogs have become two of the most viewed. And I continue to be quoted in some interesting and humbling ways.
            Does this make me a success?
            So far, royalties and profits from all of this have amounted to exactly nothing.
            Does this make me a failure?
            I suppose it all goes back to how you chose to define success.
            To me, the fact that you, dear reader, are reading this, and will most likely click the links to view more of my writings, and stories, and poems, and quotes, is success. I am a writer and a success. And I thank you!

No Kindle?
            It has been brought to my attention that many of you wish to enjoy my romance and other stories appearing in eFiction and Romance magazines but do not have the Kindle, Nook or other reading device required. Never fear! Below is a link to the publisher. Here you will find eFiction, Romance and other amazing magazines for purchase. Shortly after they appear on Amazon, they are available from the publisher as subscriptions and individual issues, in .pfd and other popular non-device formats, readable on your computer. And older issues containing my stories are available as well. Just click here: http://www.fictionmagazines.com/

Links:
            Finally, here are a couple of links to some interesting sites where you will find my articles as a guest blogger, plus a link to an older blog of mine featuring places my quotes have been used and found. Please, be sure to leave comments, likes and links, as the hosts of these wonderful blogs depend on them for growth.


Peace,

BJ

Friday, May 2, 2014

Waiting For Calliope by BJ Neblett

Waiting For Calliope
BJ Neblett
© 2014
            As a writer, it is always interesting to me where and how we find inspiration. Waiting for Calliope to return from a coffee break with her sisters can be frustrating. On the other hand, one never knows when, or from which dark corner the muse may spring. The last thing I expected Easter Sunday as I headed out for a stroll through the Sunday Farmer’s Market and coffee at Starbucks was to return home with a fully formed poem ready to be put to pen. And, as most writers will attest, once bitten, the motivation is nearly impossible to ignore. Paraphrasing Stephen King here, who was once asked why he writes: “… because not to is suicide.”
            Recently though, I have discovered the flip side of the creative process. It is every writer’s dream and desire to be published. But how many realize, let alone understand, that once a piece is unleashed into the public, it can, and often does, take on a life of its own? Following Google stats is one way of tracking the popularity, as well as the progress of one’s writings. A much more eye opening experience, however, can be Googling one self.
Quote: BJ Neblett Photo: Unattributed

           In the last few months, I have noticed, through Google Stats and other sources, a steep increase in blog readership in England. While new fans are always welcomed and appreciated, exactly where did these readers come from? What was the catalyst for being ‘discovered’ by the Brits? Google Stats, while informative and helpful, can take you only so far. Last week I Googled myself, something I do about once a month. (My publisher is a great advocate of ISO, Internet Search Optimization. His belief, and he is correct, is that the more presence your name has when searched for on the internet, the greater your reach as a writer). It is through regularly searching my name that I find the true extent of my humble words.
            I have found many of my quotes cited far across the net. My sage words have been used on sites as varied as Mama’s Health; Theo Fenraven Blog; Meetville, and Fanfiction. They have also been used to inspire and caption some very beautiful, stirring and thought provoking photographs. The realization that my simple scribbling has touched so many in so many different places, and in so many different ways, is at once flattering and humbling. The recent surge of my popularity in England is an interesting case in point.
Photo by David Baer

            Surfing for my name in the endless either of the internet, I stumbled upon an intriguing and entertaining site: Around The Tube In Eighty Posts. Alphabetically. It is from tubeforlols on Wordpress. It seems one Sandy Craig, blogging about his trips aboard the London Underground, discovered a ‘Thought For The Day’ posted in the Clapham North Station. The inspiring words, posted so prominently to tens of thousands of London commuters were my own! Having been properly cited, I can only imagine in my fertile writer’s imagination the multitude of travel weary riders hastily scrolling the name BJ Neblett on a scrap of paper, later to do their own internet search for the proprietor of those words of wisdom. And not only did I receive some very public exposure, Mr. Craig was kind enough to mention me in his wonderful blog. For your enjoyment, I have included links to his page as well as many of the other varied places I have found myself and my words.
Source: Capture-Shoot-Dream

            And so it goes. Is the pen really mightier than the spoken word? I spent the better part of my life as a radio DJ. It is awesome to imagine that words I spoke could very well still be traveling through space and time itself. Perhaps, someday, my voice, introducing a Chuck Berry tune, will be the first surreptitious sounds received by some distant alien culture. The advent of the internet has been both a boon and a bane to mankind; a blessing and a burden. And it carries with it the same far reaching abilities, responsibilities and consequences.
Haiku: BJ Neblett Photo: Unattributed

           So, the next time you are waiting for Calliope, or Erato or one of their kin to whisper in your ear, think not only about the words you are about to write, but where those very same words may end up.

Peace,
BJ

Where in the world is BJ? Click the links to see!

Quotes & More:
Interviews:
Linking In Poetry Blogs:
Short Stories:
Several Short Stories: Short Story Me
Romance Magazine, eFiction Magazine & Books:
Books & Magazines: Amazon
Amazon Author Page:
Amazon Author Page
Book Reviews:

Saturday, August 4, 2012

Ripples by BJ Neblett (Part 4)


Ripples (Part 4)
by BJ Neblett
© Copyright 2010

August 30, 9:27 AM
London, England
            Todd Worth settled into the thick winged back leather desk chair of his plush twelfth floor office overlooking the Thames. Outside, a cheery yellow sun cast it contented smile on the smoke tinted windows, reflecting Worth’s mood. On the expensive mahogany desk waited an iced can of Pepsi, while a single yellow light on the multiline telephone blinked impatiently. Worth ignored it, staring blankly at the framed photo of his new sports car.
            The intercom pulled Todd Worth from his thoughts. “Excuse me, sir, Doctor Hawthorn is here.”
            Worth mumbled to himself, a strand of sandy blonde hair falling across his smooth, tanned brow as he reached for the speaker box. “Thank you, Ms. Schafer. I’ll see him in a minute.”
            Pressing the flashing yellow button, he lifted the receiver to his ear. “Hello… Todd Worth here… what’s that? No, no… I’m afraid Nigel Bannister is no longer with the company… yes, that’s right… took an early retirement, I’m in charge now… yes, quite… very good.”
            He hung up the phone, his last words echoing sweetly in his mind: I’m in charge now…
            Todd Worth was a good, albeit casual man; a company man. He learned the coffee business from his father. From plantation to export to refining to packaging to shipping to merchandising, Todd Worth knew his beans. He spent twelve long, sweltering years in South America as a company representative, dealing with plantation owners, cartels, drug lords, dictators and revolutions.
            The next decade Worth spent dealing with hurricanes and sea sickness, riding the endless blue green waves of the Atlantic. He’d graduated to the position of senior supervisor of shipping. The fancy title translated into interminable hours at sea babysitting the company’s cargo of coffee beans.
            Then for six years Todd Worth rode a desk. He was finally back in England, this time checking and rechecking the status of shipments to the company’s numerous distributors. The work was boring and repetitive. And, it seemed for a time he would ride this desk to retirement.
            But Todd Worth always considered himself a lucky man.
            The unexpected and troublesome work stoppage had mushroomed into an international incident. Coffee growers all over the world refused to pick or ship the valuable commodity. Chain stores and independents across the US and Canada canceled major orders, removing from their shelves all products produced by the coffee conglomerate. Consumers around the globe stood in support of the boycott for better conditions for the people of the tiny village of San Rosario. Common stock of the London based company plummeted, with no bottom in sight.
            But Todd Worth’s luck held true.
            Forty eight hours earlier Worth was in the right place at the right time when aging CEO Smyth pointed his finger and made his decision. Now Todd Worth was enjoying his first full day as vice president of export and international relations.
            Worth rose, confidently fiddling with the Windsor knot of his hand painted silk tie from Soho. The door to his office opened and a man with graying temples, round spectacles and a limp entered. “How are you, Todd? My, it’s been a time hasn’t it?” The two men shook hands, sizing up one another like a pair of British bulldogs.
            “Yes, quite, Quincy, quite some time. How are things at the hospital?”
            They took up positions in matching arm chairs near the oversized window. “Oh, well, running along smoothly as ever, you know.” Dr. Quincy Hawthorn considered the opulent office. “I must say, you’ve done well by yourself, old chap.”
            “Yes, yes, we’ve come a long way since Eaton, haven’t we?” Worth turned in his seat, his brown eyes narrowing. “I need your help Quincy old man, I’m up against it. Surely you’ve heard about this mess in South America. I can’t see how anyone could avoid it. That school of yours has recently graduated a fresh batch of interns. Perhaps you could fine me one willing to pull a year or two of service in Colombia. The company’s setting up a wonderful little clinic in a place called San Rosario. It will be well equipped and maintained; there’s a fine hospital nearby and the pay is decent. It should be a great experience as well as quite the adventure for the right chap.”
            The doctor studied his flaccid faced friend carefully. He knew what medical facilities in remote places could be like. He knew that the nearby hospital was in Vélez, a grueling full day’s journey. And he was aware that this was as much a publicity ploy as a humanitarian effort. Still, Worth was right. The medical experience gleaned would be invaluable to a young doctor just starting his practice. He thought of his own years with the home service as a young doctor in India.
            Dr. Hawthorn smiled, nodded and made his decision. “Ok, Todd, I’ll find you a doctor. I’ll start the process immediately. In fact, I think I just might have the perfect candidate.”
            Rising, they strode to the door. “Thanks, Quincy. I knew you’d come through for me. Ring me up as soon as you have somebody.”
            As the office door closed, Worth’s own words returned, playing over like a stuck record: I’m in charge now…
            He grinned slyly. “I’m in charge now,” he said to no one, straightening his tie. “And I make the decisions. You got your health clinic thanks to a lot of bleeding heart liberals and that senile old duck running this company. But just step out of line again and you’ll have to deal with Todd Worth!”

September 6, 6:39 PM
Flagstaff, Arizona
            “So, you’ve made up your mind?”
            “Yes.”
            “And that’s it? You’re back home less than a month and you are leaving again?”
            “Dad, I…” Paul Chandler slid the half eaten meal from in front of him. Across the elegant dining room table his father eyed him curiously. “Dad, I know it hasn’t been easy for you since mom passed away.”
            Dr. Thomas Chandler balled his linen napkin, tossing it onto the table. “I told you, Paul, your mother has nothing to do with it,” he replied, closing his eyes and his mind to the bitter memory. “Lord knows I’ve missed her these last two years. But I’m fine, son, just fine.”
            Paul smiled across the room. He loved his father and would do anything for him. He understood his father’s pain. There wasn’t a day that went by he didn’t miss his mother. He remembered how proud she was the day he started college, following in his father’s footsteps. His mother had been his biggest fan and strongest supporter during the difficult first years of pre-med. It wasn’t fair. She never got to see her son graduate from medical school.
            “Why do you think we sent you off to that school in England?” his father asked for about the tenth time since Paul broke the news. “We wanted the best for you; you are a part of this family, and a part of the family business, Paul. You and I are a team. Your Uncle Jack and cousin Jess are looking forward to you joining us at the clinic.”
            “That’s your dream, dad,” Paul said patiently, “not mine. At least it isn’t right now. Perhaps in a couple of years, after…”
            “After what?” his father interrupted. He caught himself. He didn’t mean to raise his voice. But this wasn’t the way it was suppose to be.
            “Dad, those people in San Rosario need me.”
            “Those people don’t even have any kind of a facility for you yet. If you are determined to go, what’s your hurry?” Chandler faltered, the words welling up in his chest. “I need you, son, here at the clinic, the way your mother and I always planned.” Rising from the table he began to pace. “I’m sorry, Paul, it’s just so hard to understand.”
            Paul’s quiet blue eyes turned inward. “The Grand Canyon…”
            “How’s that…?”
            “The Grand Canyon,” Paul repeated softly. “Do you remember that trip we took to the Grand Canyon?”
            The question caused the senior Chandler to stop and turn. “Why, you couldn’t have been more than seven or eight years old.”
            “I was six. And we never made it to the Canyon. Remember, dad?”
            Dr. Chandler’s stern face softened. “Yes…”
            “Traveling up route sixty four,” Paul continued, “we were flagged down by that Hopi Indian family. The woman was in heavy labor, a breach birth. You saved her life… and the baby. But not just that, you made the decision to go with them all the way to the hospital, over seventy miles away. You wouldn’t leave her until she was out of danger. For two days mom and I waited in that old motel room while you remained with your patient. By then our vacation was over and we had to return home. Later you took me aside and explained. You told me no one, regardless of who they may be, should have to suffer for lack of medical attention. I was never so proud of you. It was then and there I knew I wanted to be a doctor… just like my father.” He rose, moving to his father’s side. “Now I am a doctor, dad, just like you. And I’ve made my decision.”
            Dr. Thomas Chandler smiled and nodded at his son but said nothing as he walked out of the room.

            Young Paul Chandler looked up as his father entered the kitchen. “Good morning, dad. How are you? I haven’t seen much of you these last two days. Is everything ok?”
            Dr. Chandler poured himself a glass of juice. “I’ve been very busy; had plenty to occupy my time… and my mind. Son, I…”
            “Dad, don’t… please. Everything is set. I’m leaving in an hour.”
            Setting his glass aside, Chandler grinned broadly at his son. “Yes, I know: US Air flight 90 to LA; American Airlines from LAX to Panama City; then Aeromexico to Bogata. The train and Jeep trip into the hills promises to be interesting. It should be quite an adventure. Hopefully, the medical supplies I’ve arranged for won’t be far behind us. We should arrive in San Rosario sometime Thursday.”
            “We…?”
            Chandler placed a loving hand to his son’s arm. “You are right, Paul. I’ve lost sight of why I became a doctor. Thanks for the kick in the pants.”
            “But, what about the clinic here in Flagstaff?”
            “Uncle Jack can handle it while we’re gone. He’s got Jessica and a great staff. Hell, the place practically runs itself. I doubt if I’ll even be missed. I’m sure your mother would approve. Besides, I told you, we’re a team.”
            Father and son embraced warmly. “I love you, dad.”
            “I love you, too, son.” Wiping a stray tear, Dr. Thomas Chandler ran his arm around his son’s shoulder. “C’mon, we’ve got patients waiting for us in San Rosario.”

September 15, 7:45 AM
Seattle, Washington
            Rick McConnell was running late. Not having his morning coffee didn’t help his disposition. “What do you mean?”
            “I’m sorry; I just didn’t have time yesterday. I’ll stop by Tully’s this afternoon.”
            McConnell swallowed hard, struggling to contain his anger. “Damn it, Laura, I ask you to do just one thing, just one! You know how important this meeting is to me. If I can get on old man Baxter’s good side I’m a shoe in for a promotion.”
            “And the best way to get on his good side is with that special coffee,” McConnell’s wife replied patiently. “I know, you’ve told me.”
            Reaching for his briefcase, McConnell started across the kitchen. “Then you know how much he loves his coffee. Because of that nonsense with the growers, it’s been months since he’s been able to get any. That specialty coffee shop promised the first shipment would be on their shelves yesterday!” He nervously checked his wrist watch. “Let’s see, they should be open now…”
            “No, Rick, surely you’re not thinking… that’s all the way up in Ballard, the only store that carries that blend. Your meeting is in forty five minutes. You’ll never make it in time.”
            Rick McConnell’s kiss barely grazed his wife’s cheek as he barreled out the door. “I’ll make it…”

            Thirty minutes later, McConnell’s Ford raced down 15th avenue. On the passenger seat rested a package of rare, expensive coffee beans: San Rosario Select Blend. Up ahead the Ballard Bridge began to lazily creek open, allowing a fishing trawler to glide silently beneath. Traffic on the busy thoroughfare slowed to a stop.
            McConnell cursed aloud, pounding a fist to the dashboard. Ignoring the red flashing warning signals, he wheeled the silver Taurus onto a side street. A block further the speeding vehicle violently broadsided a minivan as it backed out of a driveway.
            Five year old Mary Ellen, on her way to her first day of pre-school, was killed instantly.


                                                                                                                        Seattle, Washington
                                                                                                                        April, 2010

Saturday, July 28, 2012

Ripples by BJ Neblett (Part 3)


Ripples (Part 3)
by BJ Neblett
© Copyright 2010

August 5, 1:10 AM
Flatbush, New York
            “I think you’re totally out of your league, that’s what I think.” Rob gave his roommate a pitiful look. “And I think you’re totally nuts.”
            “Quiet, you made me lose count again.” Bill Brown scratched his head then scratched thru the figures he’d just written on the yellow legal pad. He stared at the meager stacks of fifty and hundred dollar bills lined up like an undisciplined band of mercenary soldiers. With a sigh he began to count again. On the bed next to the tired particle board desk from K-Mart, lay his passport; a well traveled, over stuffed army surplus back pack, and the worn leather case that housed his aging laptop.
            “Some poor little rich girl you met on the subway gives you her cell phone number and right away you become Don Quixote, off on a noble quest.” Rob threw up his hands and laughed, “The things we do for love.”
            Bill finished his counting and tucked the money into a Harley Davidson wallet chained to his belt. “That’s not it at all, Rob. You don’t understand. This is what I do.”
            With no attempt to conceal his bemused expression, Rob replied. “Oh, yeah, I forgot… the renowned investigative reporter who’s going to change the world. Ok, Clark Kent, suppose you explain it to me.”
            Bill peered at his friend from across the top of his spectacles. “It’s not because of her,” he began patiently, “well… not exactly… it’s something she said, something that clicked in my mind. As we were talking she mentioned health care. At first I just figured she had changed the subject.” His face adopted the dopey expression of a beagle in love. “She can be kinda hard to follow sometimes…”
            “You mean scattered,” Rob mused.
            “No, not scattered…”
            “Flighty…”
            “No, complex…”
            “Hair brained…”
            “Enigmatic…”
            “Not the sharpest knife in the drawer…”
            The reported looked at his friend, the dopey expression giving way to acceptance. “Ok, scattered.”
            “And because ‘lil Orphan Annie confuses health care concerns in this country with striking coffee growers, you’re off to South America. Meanwhile, every legitimate reported is in London getting the real story.”
            Bill ignored the dig. “No… no, it’s not because of her, but her name. I didn’t connect the two until today. She said her father told her the strike was over health care.”
            “So, who’s her papa to have inside info the rest of the world isn’t privy to?”
            “Her father is Wayne White.”
            Rob let out a long low whistle. “Wow, Daddy Warbucks himself! If anyone should know…”
            “Wayne White should know,” Brown said in agreement, finishing the thought.
            “That’s some hunch you’re playing, my friend. I don’t know if I’d have the coconuts to empty my piggy bank on the word of some ditzy blonde…”
            “Scattered,” Bill corrected.
            “…scattered blonde,” Rob acquiesced. “You know, any one of Ms. White’s outfits is worth more than that entire bank roll you’ve got strapped to your hip.”
            The realization gave Bill Brown a start and a chill. “Yeah, I know… I know it’s a gamble… but something tells me… besides, I’ve made the decision, and the reservations. It’s the red eye to Rio; puddle hopper to Cartagena; train to Vélez; then over the mountains and through the woods by Jeep I go, in search of coffee and a story.” He grinned up at his friend, slinging the olive drab back pack over one shoulder. “By the way, I borrowed your Nikon.”
            “Hey! That’s my best camera!”

August 7, 3:06 PM
San Rosario, Colombia
            Some sixty hours later, a weary, bleary eyed Bill Brown sat in a small square wooden house, eating flat bread and drinking his first cup of coffee in weeks.
            “I can see why your beans are prized so highly,” he said with sincerity. “This is beyond a doubt the best coffee I have ever tasted.”
            Juan Carlos scratched his stubbly chin and snorted indignantly.
            “Juan Carlos, do not be so rude… where are your manners?” Victor Manuel turned to his guest. “Por favor, escusa, señor. Do not mind my friend. It was his granddaughter, little María Elaina, who was very sick.”
            “I’m sorry, señor Carlos. I am glad that María is better.”
            “You think this gringo is going to help us?” Juan Carlos snapped, ignoring Bill’s concern. “You are a bigger fool than I, Victor. He is just like the rest.”
            “No!” Bill almost shouted, catching himself as the two men raised their eyebrows. “I’m sorry… no… no, I am here to help.”
            “You must understand,” Victor said with a sigh, “we have been told that before. Men of the company have come to our village these past months, men like yourself, with fancy cameras and other gadgets.” He pointed to the open laptop and small digital recorder resting on the table between them. “They talk and talk and then they go away, and still we hear nothing.” He folded his sun browned arms across his broad chest. “The radio tells us of other growers in other places and of their demands. They want this thing and that thing… but there is never mention of our village or of a doctor. I do not understand… so much talk…”
            “That is because the company has kept your village and its needs out of the papers. But I am not from the company,” Bill said softly. “And I have not come here to talk, señor Manuel. I have come here, to your village, not to talk but to listen.” He looked over at the old man. Juan Carlos’ dark eyes were the color of the coffee beans he grew and loved. “Señor Carlos, I will listen. Tell me your story. And I promise you, I will do everything I can to see to it the whole world hears your words; hears the truth.”
            With a shrug Juan Carlos spoke. “It is not an easy life. But we are a hardy people. We love these mountains; they have been good to us. The coffee business I know nothing about, nor do I care.” A confident smile splintered the ancient face. “But the beans… the beans… this I know. It is not an easy thing, raising the beans here. But as you yourself have said, it is a good crop we have.” He relaxed, leaning his chair back on two legs. “The men of the fincas – where the beans are grown – are patient people… they must be… you cannot rush the beans. The trees must be hand planted, and then hand pruned; watered by hand and looked after. They require much attention, like a bambino.
            “Harvest time is year round and the beans are handpicked, sorted by hand; washed and sun dried, and then allowed to ferment.” His expression grew serious as he placed a knurled fist firmly on the table. “It is only then, at the precise moment, that they are ready to be sent away. San Rosario coffee is the best in the world,” Juan Carlos proclaimed proudly.
            “The work is hard, yes,” Victor Manuel continued. “But it is what we do… what our fathers and their father’s fathers did before us. And it is what we teach our little ones. We do not ask for machines and trucks and fancy factories. No, that is not our way. Our life is simple; it is a good life. All we ask is that our children do not have to suffer as poor little María Elaina. The company owes us that much.”

August 9, 11:58 PM
Washington DC
            “So, are you going to run it?”
            The managing editor of the Washington Post loosened his tie and top two shirt buttons. His sleeves were already rolled and perspiration marked his furrowed forehead. The east coast was in the middle of a devastating heat wave and the air conditioner struggled to meet demand.
            “I’d be a fool not to. This is dynamite stuff. And the interview with the little granddaughter is Pulitzer material.”
            “But he’s an unknown, a nobody…”
            The editor looked up at his assistant. “We all were at one time.”
            “What about our man down there, Riley?”
            “Riley is a fool! And he’s damn lucky he still has a job. If I hadn’t needed him to confirm what is in this exposé he would have been gone. This story was right under his nose all along!” The editor mopped his brow, tossing the article on the desk.
            “So, you are going to run it.”
            “I’ve made the decision.” The Washington Post chief grinned. “Tomorrow morning unknown reporter B. Brown will find his story front page center with a by line. Before noon every paper, news agency, TV and radio station will have picked it up. And by dinner time he will be the most sought after journalist in the country, if not the world.”
            “And we’ll have on hell of a scoop.”
            The editor scanned the galley proofs with satisfaction. “Mister Bill Brown, your life is about to change.”

August 11, 9:15 AM
Joplin, Missouri
            Steve Fields sat in his small office, drinking ice cold buttermilk. He re-read the article for the third time. The accompanying photos tugged at his heart, making him think of his own young granddaughter. Bill Brown’s exclusive exposé of the London based international conglomerate and their treatment of the coffee growers was headline news. The Washington Post story had been picked up by newspapers worldwide, including the Joplin Globe. Fields sipped his milk and smiled. Maybe… just maybe…
            He made up his mind. The big, affable mid-westerner rose and strode into the outer office. “Mrs. Marshal, have every department head assemble in my office, please.”
            “Yes, Mr. Fields.”
            Fifteen minutes later, Steve Fields surveyed the stunned faces on half a dozen employees. “Any questions?”
            Silence.
            Finally a soft, timid voice spoke up. “Sir… are you… are you sure, sir?”
            “Yes, I’m sure.”
            “This is all very well and noble of you,” a more confident voice advanced. “But you’ve got to think of the customers. What will they say, and will they go along? And what about sales? Since the new chain supermarket opened up around the corner on Range Line Drive, we’re barely staying afloat. This store can’t take any more losses.”
            Fields grinned. “That’s why I hired you, Tom. You are always the voice of reason. That and because you’re my son-in-law.” Nervous laughter circled the room. “I know the situation, of course… but I’m glad to see each of you is aware as well.” He leaned back in his chair. “This store is fighting for its very existence. Being an independent is never easy. My father and his father’s father faced even tougher times… wars… the depression. It’s during those hard times that people look to their friends, their neighbors, and the community. The independent has been the backbone of commerce in this country… it still is. But more importantly, the independent is looked upon as a community leader.” He tossed the copy of the Joplin Globe onto the broad, round meeting table. “You’ve all read the story. You all know what those people in South America are up against. I couldn’t in good conscience drink another cup of coffee now, even if I could get one. It’s David and Goliath all over again. But this time David needs all the help he can get.”
            Steve Fields ran his fingers through his thinning, graying hair. He looked each of the men and women assembled before him in the eye, deciphering their expressions. “I don’t want any of you to get the wrong impression of my altruism. I am doing this as much for the store as for the coffee growers. It’s a gamble I’m sure. But one I’m willing to take. I’ve made the decision. We’ll all have to work hard and pull together and keep a positive attitude. A few well said prayers would be appreciated as well.”
            By noon, every product sold by the London based conglomerate had been removed from the shelves of Field’s Family Market. Along with the missing coffee, tea; crackers; cranberries; cat food; canned meats, and a number of other products disappeared. Each item was replaced by a neatly printed handbill. It read:
                                    Dear valued customer, as long as the parent company
                                    of this product refuses to see to the needs of the small
                                    village in Colombia on whose production of coffee beans
                                    they rely, Fields Family Market will refuse to carry any
                                    of their products. We apologize for any inconvenience
                                    this may cause our customers. We thank you for your
support, and encourage others to join our boycott.
            A copy of the handbill along with a letter explaining the store’s position was forwarded to London.
            That night the market owner counted the spots on his bedroom ceiling instead of sleeping. He tried counting up his savings and investments in case of a forced early retirement, but discovered it too depressing. By five AM he abandoned any hope of sleep and reluctantly rolled out of bed.
            When Steve Fields arrived to open his store he found the parking lot cluttered with mobile remote vans and satellite trucks. Several starched, shinning TV reporters, followed closely by huffing camera men, rushed over as Fields exited his old pick up. A microphone with the CNN logo was among the many thrust in his face. “Mister Fields, can you please comment on your decision to pull the London company’s product from your shelves?”
            By the next day the media circus had abated somewhat. The new story du jour became the hundreds of chain stores and independents across the country that had joined in the boycott. The Joplin Globe ran a feature on Steve Fields, proclaiming the gutsy store owner a home town hero and a national inspiration. The impassioned speech he’d made to his staff just two days earlier was featured in a side bar. It was printed nearly word for word with some additional patriotic pumping. The David and Goliath remark was picked up by the New York Times and soon became a catch phrase with the media. Fields couldn’t decide if he should kiss or kill his over eager son-in-law.
            But the gamble paid off. The small family owned business began to thrive again. Old customers showed their support and new patrons flocked to the small maverick store that had challenged the large international conglomerate.


Next week part four